Of all the changes I’ve lived through in the publishing industry, one area I never imagined being different was the humdrum business of book publicity. Wrong. Dan Blank’s astonishing new book is revolutionary. Holistic publicity? Dan calls it the “gateway”, but whatever we call it Dan has for the first time integrated the creative process and the promotion of it. Dan’s thinking won’t just change your way of doing book publicity, it just may change your life.